VIP VARSITY · MAY 19-22, 2027 · ATLANTA
You're an upperclassman now. Time to make Varsity. 🏆
Same double major, four days instead of three. VIP Varsity gets you a whole extra day with Content Camp, a front-row seat all week, a home base between sessions, and me in your corner before and after, so you walk in ahead and walk out with a plan 🙌🏽
🎬 Content Camp VIP Day
🏆 VIP Varsity 2027
📅 WHEN
May 19-22, 2027
4 days, starting with VIP Day
📍 WHERE
Atlanta, Georgia
Buckhead
💺 SEATS
Limited
VIP Varsity is capped so it stays intimate
🎬 WED, MAY 19 · CONTENT CAMP VIP DAY
Your MSL starts a day early.
While everyone else is still packing, you're already creating. We kick off with a special guest speaker, have lunch together, then load up the charter and head to Content Camp for an afternoon of filming and coaching with me, then come back for the VIP Mixer that night 🥂
MORNING
Special guest session 🎤
We start the day with a special guest speaker, just for VIPs, before the rest of MSL even checks in. The guest and topic are coming soon 👀
MIDDAY
Lunch together 🥗
Lunch is on us, and it's the first real chance to connect with your fellow VIPs.
AFTERNOON
Content Camp 🎬
We load up the charter and head to our Content Camp location for on-camera coaching with me and real content made in a space built for filming.
EVENING
The VIP Mixer 🥂
Cocktails, conversation, and time with me and your fellow VIPs, with photo moments you'll actually want to post.
📍 Content Camp location is shared with VIP Varsity ticket holders before the event.
🎒 WHAT'S IN YOUR VARSITY BAG
Everything in the Hall Pass, plus the good stuff.
VIP Varsity covers you before, during, and after MSL, so nothing you learn stays in Atlanta.
BEFORE MSL 📅
🗺️ Pre-event planning call
We get clear on the campaign you're building and which sessions you can't miss, so you walk in already ahead of the room.
💬 VIP group chat
Meet your fellow VIPs before you land, so you walk in already connected.
DURING MSL 🎓
🎬 Content Camp VIP Day
An extra day with me on May 19: a special guest session, lunch, and an afternoon of filming.
🥂 The VIP Mixer
Cocktails, conversation, and photo moments with me that night.
🌅 VIP-only sessions
Early morning and late-night sessions, including Q&As with speakers.
☕ The VIP lounge
Coffee, snacks, and a home base between sessions all three days.
💺 Reserved seating
Front-section seats saved for you all three days.
🎟️ Priority check-in
Skip the line and grab your VIP Varsity lanyard.
🎁 VIP swag bag
Goodies waiting for you when you arrive.
AFTER MSL 🚀
📞 Post-event implementation call
We turn what you learned into what you do next.
Hall Pass vs. VIP Varsity
🎟️ HALL PASS
🏆 VIP VARSITY
All three conference days, May 20-22
✓
✓
General sessions, workshops, and panels
✓
✓
Both 90-minute batch labs
✓
✓
Content Camp VIP Day + lunch, May 19
·
✓
The VIP Mixer
·
✓
VIP-only sessions + speaker Q&As
·
✓
VIP lounge, all three days
·
✓
Reserved seating
·
✓
Priority check-in + VIP lanyard
·
✓
VIP swag bag
·
✓
Pre + post-event calls with me
·
✓
VIP group chat
·
✓
🏆 YOUR TICKET
VIP Varsity
Four days, May 19-22, with Content Camp VIP Day and every VIP perk.
💲 HOW THE PRICING WORKS
The VIP Varsity price goes up in three stages as we get closer to May, and right now it's the lowest it will ever be.
NOW
$898
NEXT
$1,198
FINAL
$1,498
🏆 VIP VARSITY
Wed, May 19 to Sat, May 22
$898
$1,498 final price
🎬 Content Camp VIP Day, May 19
🎓 All three conference days, May 20-22
🥂 The VIP Mixer
☕ VIP lounge + reserved seating
🌅 VIP-only sessions + speaker Q&As
📞 Pre + post-event calls with me + swag bag
Lock in today's price before it moves to $1,198
🙋🏽♀️ OFFICE HOURS
Good to know
Where is Content Camp?
The location is shared with VIP Varsity ticket holders before the event, and the chartered ride from the hotel is included.
When is the VIP Mixer?
Wednesday night, May 19, right after Content Camp.
Is lunch included?
Lunch is included on Content Camp VIP Day. From May 20-22, the VIP lounge has coffee and snacks all day, and lunch is on your own.
Can I upgrade my Hall Pass?
Yes! Email Melissa@aprillefranks.com and she'll send you an upgrade code to use at checkout.
⭐ How do I become a sponsor?
We would love to have you in the building. Reach out to Josette at Josette@aprillefranks.com and she will send over the sponsorship details.
