3 DAYS FOR COACHES, SMALL BUSINESS OWNERS + CREATORS
This year, you're double majoring. 🎓
Major in Content 📱 so the right people finally see you, and major in Conversion 💸 so they actually buy. Three days in Atlanta where you learn both, build both, and stop running half a marketing machine by yourself 🙌🏽
👋🏽 Hosted by @EpicAprille
🎓 Class of 2027
📅 WHEN
May 20-22, 2027
Hall Pass starting at $398
📍 WHERE
Atlanta, Georgia
Buckhead
🎓 YOUR MAJORS
Content + Conversion
Get seen. Get paid. Same building.
🎉 IT'S HOMECOMING
Welcome home. You're coming back different.
Whether you came to our past MSL, sat in one of my EPICCON events, or you're inside the School of Content Marketing right now, this invitation is going to you first. You already know the energy, the hallway hugs, and the people who get it, and this year you're not just coming back to see everybody, you're coming back to play the whole game ✨
👉🏽 Hit play on the MSL 2026 recap and see what the room feels like
🎓 MAJOR #1 · CONTENT 📱
Gets you seen. It's how the right people find you, follow you, and start trusting you.
🎓 MAJOR #2 · CONVERSION 💸
Gets you paid. It turns the views, the DMs, and the "I've been watching you for a while" into clients.
Most business owners have been majoring in one and minoring in the other, wondering why the money feels stuck 💸
THE PART NOBODY POSTS ABOUT
Tired of being the only big fish?
Is this hook even good? 🤔
Why aren't the views turning into sales? 💸
Is anybody even watching? 👀
You've built something real. Clients pay you, people trust you, and your work changes lives, but the marketing is still you, your laptop, and another tutorial playing at 1.5x speed.
You're the one everybody comes to for answers, so when you need real feedback on your hooks, your offer, or your launch, there's nobody in your circle who's been where you're going.
That's a lot to carry alone, and it's the reason so many brilliant business owners stay quieter than their gift deserves.
📣 SCHOOL SPIRIT
Now picture three days with people who get it.
For three days you're not the only one who talks about hooks at dinner. You're next to people who understand the late nights, the launch that didn't go how you planned, and the wins nobody at home knew to celebrate.
You'll film beside someone who hypes you up between takes, swap feedback in the hallway, and end up in a group chat that keeps going long after May 💬
📣 Your cheer section
People who celebrate your wins like it's launch day and hold you to it after you fly home
👀 Honest eyes
Feedback from people who do this every day, not guesses in the comments
🤝🏽 Hallway collabs
Partnerships, referrals, and podcast invites that start over coffee
📸 LAST YEAR IN THE ROOM
This is what homecoming looks like.
Swipe or scroll through 👉🏽
🧪 WHY THIS ONE IS DIFFERENT
This isn't a lecture hall. We're getting sh*t done.
😴 MOST CONFERENCES
You sit in a chair for eight hours and fill up a notebook
You learn content from one expert and funnels from another, and nobody connects them
You get inspired, then go home to the same calendar and the same to-do list
You leave with a lanyard and a lot of good intentions
🔥 MARKETING SCHOOL LIVE
You pick one campaign on day one and build it all three days
You film during 90-minute batch labs with coaches walking the room
You see how your content and your conversion system work together as one
You edit and fix on the spot, so your content leaves the room ready to post
🌟 WHO YOU BECOME
The event is three days. Who you become lasts a lot longer.
💅🏽 CONFIDENT
You know what to create
No more staring at a blank screen wondering what to say. You know who you're talking to, what they need to hear, and why it works, and that certainty shows up every time you hit record.
🎤 BOLD
You say the thing
The story you've been sitting on, the opinion you were nervous to post, the price you've been scared to say out loud. You stop shrinking it and let people see the real you.
🔁 MOVEMENT + COMMUNITY
Your people find you
When you're clear and consistent, people stop just watching you and start repeating you, sharing you, and showing up for everything you launch, and that's how an audience becomes a community and a message becomes a movement.
💰 THE MONEY
And the money starts changing things 🤎
More of the right clients means more room to breathe. It's the trip you keep postponing, the help you've been meaning to hire, the debt that finally disappears, the generosity you've always wanted to have, and more time with the people you're building all of this for. Your business changes other people's lives every day, and it gets to change yours too.
✏️ WHO'S ATTENDING
Curated for people who sell products and services online.
You already have an offer people pay for. What you want now is for more of the right people to see it, trust you faster, and say yes, and that comes down to becoming a sharper marketer on both sides 💪🏽
This class is for you if...
Your business already makes money and you're ready for marketing that brings in clients on purpose instead of by accident
You've been majoring in one side, great content with nothing behind it or a solid funnel nobody sees, and you're ready for both
You're ready to show up on camera, do the work in the room, and be around business owners who are building something big
📅 THE CLASS SCHEDULE
First Period. Lab Day. Finals.
Here's how the three days flow so you know what to expect. Tap a day to see the schedule, and exact session times come closer to the event.
DAY 1 · THU 5/20First Period 📱
DAY 2 · FRI 5/21Lab Day 🧪
DAY 3 · SAT 5/22Finals 💸
DAY 1 · THU, MAY 20 · FIRST PERIOD
CREATE
Get clear, then get filming
MORNING
Campaign Clarity 💎
Before anyone picks up a phone, you choose the one campaign you're building over these three days: the offer, the person it's for, and the result it sells.
MORNING
Content Research 🔎
Find what your ideal client is already searching, asking, and watching, so every video you make is something they want.
MIDDAY
Hooks + Messaging 🎣
What you say first decides who stays, so you write the hooks for your batch before the camera comes out.
MIDDAY
AI as Your Content Partner 🤖
NEW THIS YEAR
How to use AI to brainstorm, script, and repurpose in your own voice, so you walk into the lab with your scripts done.
AFTERNOON
Batch Lab 1 🎬
90 MIN · HANDS ON
The SOCM batch protocol, live. You spread out across the hotel and film your campaign content while coaches float the room.
AFTERNOON
The Content Drop 📣
We look at what you just made together and I give real-time notes on what's working and what to tighten.
AFTERNOON
Editing Time + Tactics ✂️
Quick edits, fun edits, and captions that get found, with time to actually finish your pieces.
See Day 2 →
DAY 2 · FRI, MAY 21 · LAB DAY
DISTRIBUTE + MONETIZE
Get it seen, get it paid
MORNING
The Batch Celebration 🙌🏽
We open by standing up for everyone who finished their batch, because finishing is the whole point of being here.
MORNING
Feedback Loops 👀
LIVE REVIEWS
Videos and accounts reviewed in the room so you hear exactly what to keep, cut, and change before you post.
MIDDAY
Know Your Numbers 📈
What to track, what your numbers are actually telling you, and how to tell a post that's popular from a post that pays.
MIDDAY
Distribution That Sells 📲
Where each piece goes, how one video works across platforms, and captions that build authority and show up in search.
MIDDAY
Borrowed Audiences 🎙️
How to land guest spots on the podcasts your ideal client already listens to and turn one appearance into weeks of visibility.
AFTERNOON
Batch Lab 2 🎬
90 MIN · HANDS ON
Round two, with feedback in hand, so you film the pieces that close the gaps in your campaign.
AFTERNOON
DMs + Automation ⚙️
Turning comments and DMs into real conversations with automation that still sounds like you.
See Day 3 →
DAY 3 · SAT, MAY 22 · FINALS
ENROLL + SCALE
Turn attention into clients
MORNING
The Proof Panel 🏆
Clients from my programs share what they built, what it brought in, and what they'd do differently if they started today.
MORNING
Your Launch Path 🚀
The path from content to a launch that fills your offer, and what it looks like for your business specifically.
MIDDAY
The Enrollment Conversation 🤝🏽
How your content leads into sales conversations that feel natural, and how to invite people into your offer with confidence.
MIDDAY
Your Campaign Calendar 🗓️
WORKSHOP
You map your posting and launch schedule so the content you made keeps working long after you fly home.
AFTERNOON
Scale What Works 💰
The systems and support that take a campaign that's working and turn it into the next level of your business.
CLOSE
Closing Session with Aprille 🎓
We pull all three days together and you walk out knowing exactly what you're posting, when, and what it's leading to.
📝 YOUR REPORT CARD
What you're flying home with
📱 CONTENT
A batch of videos, filmed + edited
A+
Feedback, already applied
A
💸 CONVERSION
Your client journey, mapped
A+
Your launch path, clear
A
🌟 IN YOU
Confidence to hit post
A+
People in your corner
A+
🎤 YOUR FACULTY
Speakers + experts to be announced
People doing this at a high level right now, across content, automation, AI, and sales. The full lineup is coming soon 👀
🎟️ YOUR TICKET
The Hall Pass
General admission to all three days, May 20-22.
💲 HOW THE PRICING WORKS
The Hall Pass price goes up in three stages as we get closer to May, and right now it's the lowest it will ever be.
NOW
$398
NEXT
$498
FINAL
$698
Closer to the event
🎟️ HALL PASS · GENERAL TICKET
Thu, May 20 to Sat, May 22
$398
$698 final price
🎓 Both majors: Content + Conversion
📚 General teaching sessions, workshops, and panels
🎬 Both 90-minute batch labs
👀 Live video reviews and feedback
🤖 Sessions on AI, automation, and enrollment
📣 Homecoming energy and the people in it
Lock in today's price before it moves to $498
🏆 VIP VARSITY · MAY 19-22
Want the fourth day?
VIP Varsity adds Content Camp VIP Day, the VIP Mixer, the VIP lounge, reserved seats, and calls with me before and after. Hall Pass holders can upgrade anytime.
🎒 SCHOOL SUPPLIES
What to bring
📱 Your phone and something to steady it, like a tripod or grip
🔋 Chargers, a power bank, and earbuds with a mic
👗 Two or three outfits so your videos don't all look like the same day
💎 Your offer, your pricing, and the one result clients come to you for
💡 A ring light or small clip-on light if you have one
💻 A laptop if you like to edit on a bigger screen
📍 THE CAMPUS
Buckhead · Atlanta, Georgia
Same Buckhead home base as last year, with plenty of room to spread out and film during batch labs.
🙋🏽♀️ OFFICE HOURS
Good to know
Do I need to be good at both content and conversion already?
Not at all, that's the whole point of a double major. Most people walk in strong on one side, and you'll leave understanding how both work together in your business.
Do I need to be comfortable on camera?
You need to be willing. You'll get hooks, scripts, and coaching before you film, and by the second batch lab most people are surprised by how natural they sound.
What if I'm not sure which campaign to build?
That's what Campaign Clarity on Day 1 is for. You'll walk in with your offers and walk out of that session with the one you're building.
Is this only for coaches?
Nope. If you sell a service, your expertise, or a result, both majors apply to your business too.
Does the Hall Pass include May 19?
The Hall Pass covers the three conference days, May 20-22. Wednesday, May 19 is Content Camp VIP Day, and it comes with a VIP Varsity ticket. Already have a Hall Pass? You can upgrade to VIP Varsity by emailing Melissa@aprillefranks.com.
Is lunch included?
Lunch is on your own for Hall Pass holders, and it's a great time to grab a table with people you met that morning.
⭐ How do I become a sponsor?
We would love to have you in the building. Reach out to Josette at Josette@aprillefranks.com and she will send over the sponsorship details.
🎓 MAY 20-22, 2027 · ATLANTA
Somebody is waiting on you to show up boldly.
The clients you haven't met yet, the family you're building all of this for, and the woman watching you right now deciding whether she can do it too. Come spend three days in a room that believes in what you're building, declare both majors, and go home ready for every one of them. See you at Homecoming 🤎
Get My Hall PassAprille
MARKETING SCHOOL LIVE 2027
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#MSL2027 · @EpicAprille